Why Goals Are Killing Your Growth

Let’s be real for a minute. We all love a big, shiny goal to pin on our vision boards.

But when it comes to actually getting there? So much of it is out of our control.

If you’re in a product business, you probably have a revenue goal but truth is - you can’t even control how much your customers buy.

But you can control how much you talk about your business and actually hit post.

In a broader sense what we can really own is our day-to-day —the little shifts that build into something bigger.

You know that saying:

“Your life changes when you change something you do daily.”

Think about wanting to lose 30 lbs. It sounds empowering to wave that target around.

But honestly, there are a million things that separate you from dropping those pounds.

You can lose an arm and *BAM you’re 30 lbs. down, but that isn’t the win we want.

Instead, imagine carving out a simple routine—showing up at the gym, and simply putting in the work day in and day out. Over time, those consistent choices add up. I’m not saying anything revolutionary here.

Im trying to make a point that any goal is simply a point along the spectrum of reps you put in.

For me, it’s been the same journey with my blog. My early posts barely gathered any readers—just 2 monthly followers by my 10th post but with steady hustle, by my 50th post, I had 200 loyal readers.

Had I only measured success by a big number, I might’ve thrown in the towel before the magic of the journey revealed itself.

Instead, every post, no matter how small the spotlight was a step in a process that eventually led to bigger opportunities—even landing a chance to work with Bedros Keuilian.

The truth is, goals are just destination markers. Real progress happens in the everyday, in the small wins that add up and feel undeniably real. On top of that, the person you’re becoming through the consistency. The change in identity.

The most important part of achieving any goal, is that you slowly become the person YOU believe is worthy of those goals.

When you don’t truly believe you’re worthy of the goals, even when you achieve it, you’ll hit your head on your glass ceiling, self sabotage and fall back down to where you feel you deserve.

Just ask the last couple lottery winners.

So next time you find yourself obsessing over a far-off goal, remember: the power is in your everyday actions.

Celebrate every small victory and trust that these little moments will eventually move you mountains. After all, growth isn’t about instant perfection—it’s about the beautiful, messy, human process of becoming a better version of yourself.